Director of Marketing and Communications
Tom Bishop is Director of Marketing and Communications at KnowledgeVision Systems in Lincoln, Massachusetts. He is an experienced Marketing Professional focused on brand strategy, content marketing, social media, campaign management, market segmentation, research and data analysis, and business development. He brings a great deal of experience in start up companies that are positioned for rapid growth. He received his MBA from Boston University in 2002.
August 21, 2012
Web audiences were wowed by clever Olympics marketing campaigns from Nike, Pepsi, Burger King, and Google. Besides these four companies not actually being Olympic sponsors, they all used social media or online video to ambush the real sponsors.
August 17, 2012
What can you do with your failed viral videos? OK, so they didn't enthrall the virtual world, but they’ll only do something if you publicize them in as many ways as possible. Here are six ideas for getting the most out them.
June 20, 2012
In the past few years, content marketing has grown exponentially along with social media, which is based on the constant churning out of content. This means there’s a lot of content in the air, and it’s risen like a sudden mountain tempest. If your material is getting lost in the content marketing storm, here are the ten essentials for getting your content noticed:
May 29, 2012
Video is the killer app of social media. Here's how to maximize your social media presence with your clever, funny, well-written, useful online videos.
May 25, 2012
Every time Google updates its search algorithm, things seem to change for your site’s SEO. Last fall there was Panda, now there’s Penguin, and both updates favor online video. Video uses titles, tags and annotations, which search engines use to find videos, so here's how to optimize your video SEO.