Tom Liacas Consulting
Online Dialogue Strategist
Tom Liacas is an online dialogue strategist, who draws from his experiences as a digital activist and social media marketing expert. His colorful career path has taken him from managing advocacy campaigns for groups such as Adbusters to co-founding a digital marketing agency and developing patented social media performance software. He now works both with large corporations and advocates for progressive social causes, providing counsel on social media marketing and quite often, creating occasions for the two parties to engage in productive exchanges with one another.
October 09, 2014
Though insulated from the social media revolution up till now, Corporate Affairs professionals are beginning to get a taste of the radically altered relationship between corporations and the public that has become par for the course for marketers in the B2C world.
July 10, 2014
Activists using social media challenge mining companies in ways they never expected. Here are ways the industry must rapidly adapt their communications to new media culture.
June 16, 2014
At the time of writing, most companies and institutions are aware of thedamage that negative online conversations can do to their reputation and, as a result, to their operations and bottom line. In response, many have put in place some kind of monitoring system to track online mentions of concern or have hired a paid supplier to scan and report.
April 07, 2014
It’s a sad fact that reputation management literature largely deals with the defensive aspects of the issue, such as responding to attacks and crisis management. But how about working ahead and being proactive in establishing solid goodwill between the company or institution you represent and its clients and stakeholders?
March 25, 2014
My work on social media strategy and online reputation these past few years has repeatedly brought me back to one approach that holds great promise for bridging polarities and enabling collaborative problem solving around some of the world’s toughest and most controversial issues.