Tom Bachmann is VP, Digital Marketing at Pegasystems in Cambridge, MA, where he leads digital marketing strategy for the company's digital properties and campaigns. Tom came to Pegasystems from DigitasLBi_US. As Vice President of Content Strategy and Experience Design, Tom headed content strategy for DigitasLBI's User Experience group. There he lead a cross functional team of designers, writers, technical engineers, and senior-level business stakeholders in the creation of award-winning digital solutions. Tom's subject matter expertise includes UX design for media and marketing, large-scale digital marketing initiatives, collaborating across disciplines, digital content strategy and publishing, digital media and campaigns, UX and information architecture, usability and user experience research, messaging strategy, taxonomy and metadata for digital content management.