You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
Tomeeka Farrington is principal & founder of Spotlight Communications. She has been hailed by The Boston Herald as “Boston’s Public Relations Princess,” awarded the Boston Business Journal’s prestigious “40 under 40” award and she was named one of “30 Extraordinary Bostonians” by the Boston Event Guide. Tomeeka frequently speaks to groups which have included the following: the Department of Health and Human Services; Harvard University; the Boston Globe; HubSpot; the Ad Club Foundation; Boston College; Brandeis University; Tufts University; the Mass Bar Association; and UMass Boston.
As principal, Tomeeka spends much of her time traveling and educating organizations how to use social media marketing tools to help grow their business. She has launched several innovative social media campaigns for Spotlight’s clients, including the Massachusetts Department of Transportation Aeronautics, Department of Health and Human Services Maternal and Child Health Bureau, in Washington, DC and the Prostate Health Education Network (PHEN).
Tomeeka is a 2006 graduate of the UMass Boston Emerging Leaders Program (ELP), and was appointed by Governor Deval Patrick to the Board of the Massachusetts Children’s Trust Fund. She holds a Bachelor of Arts degree in Communications from Boston College, and a Master of Arts in Broadcast Journalism and Public Affairs from American University in Washington D.C.
Now that the Spring flowers are blooming and weather is warming up it’s only fitting that you extend your cleanup efforts into the social sphere. Time to stop neglecting your LinkedIn profile, think strategically and optimize your professional identity on the “World’s Largest Professional Network.”
Calling all marketers! The New Year is almost here, and whether you are an in-house marketing department of one, or part of a small army of marketing mavens, what is your strategy to stay updated and educated on the latest and greatest industry products, tools and innovations in 2014?
Whether you’re confined within the four walls of your cubicle, or find yourself sending emails from the friendly skies, you can save time and productivity by getting your work done in the cloud. Here’s a list of our seven favorite apps to help you excel at team collaboration and organization, which are accessible from any device, anytime and anywhere.
If you work for a business-to-business ( B2B ) company, chances are you have noticed that it’s not quite as fast and easy to grow your social media presence, as it is for a business-to-consumer ( B2C ) company. See how to grow your social media presence if you find yourself in an “unsexy” B2B...
Did you know that visuals are processed 60,000 times faster than text? Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined. So here are five ways to help you incorporate visuals into your social media.