Tom Humbarger

  • 6 Following
  • 10 Posts

About Tom

I am a "digital citizen with analytical chops, a wide marketing reach and consummate content creation skills" – and, a thought leading trailblazer who moves easily between high- level strategy and roll-up-your-sleeve implementation.

My Social Media and Digital Marketing experience covers a wide range of industries and company types.  In particular, I excel at:

  • Developing and implementing social media strategies, including reputation management
  • Monitoring and gathering insights on markets, customers, prospects and competitors
  • Generating awareness and demand through pioneering marketing and social media programs
  • Creating and curating content management programs that raise brand awareness and increase traffic and loyalty
  • Building and growing communities of users that will leverage marketing spend
  • Serving as company evangelist and advocate in social media channels

Key Achievements

  • Managed a LinkedIn Company Page that named as one of the Top 10 Company Pages in 2013
  • Created and implemented social media strategy for a billion dollar company
  • Increased LinkedIn Company Page followers by over 6x and impressions by over 10x in 2 ½ years 
  • Grew Facebook Page followers by over 2x and impressions by 10x in 2 ½ years
  • Produced social media recruiting e-training program and related course materials, and served as company evangelist
  • Wrote blog posts, internal articles, white papers, cheat sheets and other marketing materials
  • Developed and implemented professional user community strategy that grew to over 4,000 members in 15 months
  • Published over 4,500 pieces of content in last 18 months on LinkedIn, Facebook, Twitter, company blog and Pinterest
  • Named as one of “Social Media Strategists to Watch” in 2010