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Typography is body language. It’s what makes the first impression. Good typography enhances the character of the site and adds a tone of voice that subliminally reinforces what the words say to influence how those words are perceived. And yes, there is research to back this up.
In this article I’d like to expose some of the online manipulation methods that are used, are taught, and I have used in order to manufacture a more successful looking online presence. It must be noted that if done correctly, good online manipulation is virtually untraceable, but if done poorly will damage your reputation faster than you could possibly imagine.
The web is evolving faster than most of us are even accounting for. Flat text and static images are no longer the default format for the web. Let's look at some of the new trends in new media and see how we might be able to incorporate them into our existing strategies.