Great post, especially the emphasis on "Don’t try to collect all the data you will need at one time (...) there is a tradeoff between additional questions and response"
In this case, I would like to know how my customers are thinking about loyalty programs involving new media (foursquare for example) and try to establish the communication on the customer's preferred medium.
Like you said, "I receive Starbucks communications via text, email, and direct mail" , and to me that looks a little spammy; I thinks it's beneficial both to Starbucks and to the consumer to try to streamline this.
At first, I was also very excited about the auto-scheduling in Hootsuite.
I'm using Buffer (and I'm pretty satisfied about it), but if it's possible to use less apps, why not.
I've been testing the Hootsuite AutoSchedule for some weeks now, but i have noticed that it chooses really unlogical times to post, for example 06.40 AM (and I'm pretty sure that at that moment most of my followers are still sleeping).
These AutoSchedule times are also completely different from the info I get from for example Crowdbooster.
Are you aware of this, Hootsuite?
How do you calculate those best times to tweet, do you think it's logical to tweet at 06.40 AM?
Apart from that, keep up the great work, Hootsuite still is one of my favorite apps, but I have to admit I don't use AutoSchedule anymore at this moment, I went back to Buffer or manual scheduling.