Marketing & PR Executive
I’ve been a b2b marketer since 1992, focused on research, writing, leadership and online marketing since 1996.
January 23, 2014
While Google can’t look into a blogger’s heart to determine true motivation, it can and presumably will continue to look at characteristics like a site’s overall link profile (do guest post links make up an inordinate share of all backlinks?) and the quality of linking sites in determining rankings.
November 06, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs, social media, display ads and online video are among the worst activities for achieving lead generation and brand awareness. While the findings are interesting, it’s crucial not to misinterpret the results.
September 10, 2013
According to research from BuzzFeed, “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…" Organic search visits have fallen significantly to A-list publishers like Time, Sports Illustrated, Us Weekly and Rolling Stone.
September 03, 2013
WordPress now powers one out of every six sites on the web. If WordPress is your platform of choice, how can you overcome or work around its shortcomings and quirks? Find the answers to those questions and more here in 15 expert guides to WordPress tips, tricks and plugins.
August 06, 2013
As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. Okay, that statistic was made up (though probably not far off the mark).