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Tony is the founder and leading authority in buyer personas for B2B Marketing. In 2002, Tony established the first buyer persona development methodology designed specifically for B2B Marketing and Sales. This human-centered innovation has helped leading companies gain a deeper understanding of their buyers resulting in improved lead generation and revenue performance. Tony has empowered Fortune 100 organizations with operationalizing buyer personas to communicate deep customer insights and tell the human story of their buyer. He holds a B.S. in Business and an M.B.A. in Marketing Management.
Thanks Sam for the comment.
I am fully aware of my friend Jon Ferrara @jon_ferrara being on the forefront of building adaptive tools He gets it for sure!
Thanks for your comment Melissa. Yes - the effort today is to make content differentiating and exciting.
Thanks for your comment. I agree that Klout is one form of indexing, I think companies are thinking well beyond persona or individual "klout" scores if you will. I am currently digging deeper into this and hope to have an article soon.
Thanks for your comment. I am working on a future article about the Social Engagement Index to give some perspectives on this concept. Essentially, in my research, I am finding the social buyer factoring in the social engagement capabilities into their thinking. An interesting development.
In the end it always comes down to trust and relationship between the buyer and seller. I do believe that the dynamics and paths toward that end though have changed drastically due to the introduction of new social technologies and social buyer behaviors. Organizations who take the initiative to attain the deeper understanding of the social buyer will be richly rewarded with the deeper relationships you speak of. Thank you for your comment!
Thank you for your comment. I agree with your perspective. We've had so many new variables introduced over the past few years that it has undoubtedly changed buyer behaviors, interactions, and dynamics. Which leads to my belief that there is a new science for understanding the social buyers of the social age.