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Social Media Author, Speaker & Consultant helping small businesses, entrepreneurs & nonprofits with their social media strategy and implementation. I'm familiar with all things social media but my sweetspots are LinkedIn, Twitter, Facebook, WordPress, Google Plus, and Social Analytics. My new book, Taking Your Brand from the Bench to the Playing Field, is a great resource for small businesses and has built-in worksheets to help you build the brand you want with social media. I use this book when I teach in the classroom at San Francisco State University, AcademyX Computer Training, U.C. Berkeley, and Hult International Business School.
Great article Matthew. It's so important to have a strategy in place for each social network. I think the definition of failure is subjective and in many cases, people may not even know that they are failing or vice versa. But failure is inevitable, because there's no recipe for social media since it's not a one size fits all.
Unfortunately, the only way to highlight products and services will be through Showcase pages or status updates. However, don't forget that you can still add YouTube videos and other stuff to your overall Company page. Your products would really need to be distinct to want to have to create Showcase pages. Plus, you could always segment your updates to those most interested via targeted updates. Just an idea.
Great insightful post! I've only done one five-part series in 3 years and funny enough, the middle blog post has done the best in terms of views. But in hindsight I think I did it all wrong and I too was questioning the value of doing them. Now I feel vindicated in my experiment and probably won't do more in the future. Will probably keep them to singular posts, especially since I write a daily blog. Thanks for the validation!
Agreed Ben! Thanks for your comment.
Great post. Jeff Bullas is KING for promoting old content if you want to learn how to do it, take some key steps from him. Also, one thing I'd add as a don't is "don't like your own content on FB" that one always gets me. Good stuff. Thanks for sharing.
Great post! I would agree. I once had someone say to me, "how do you make any money when you give away so much of your content for free?" And I said, "you mean like talking to you right now or blogging?" And what I told her was that I hope that when you need something, you think of me. I believe that people remember or bookmark blogs that are informative and keep those websites Top of Mind. So later, when they need your services, you're Top of Mind.