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TrainingAble.com is a free source for gettting PMI, CISCO, MICROSOFt, JAVA and other IT related certification news and uodated. You can share your business related experince as well.
I agree with your point"Define your target audience and design the content accordingly" For example if your target Saudi Arabia than you must study on Arab citizem Behaviors and like dislike
I agree with yourmany ideas, but i back you on "Share a Story" In every miche if you share some attarctive story than it will be a positive sign of your blog.
I agree with you that, a reasonable post should be at-least between 400-600 words, but sometime you couldn't write too much on particular topic. Articles always drive much organizc traffic as well as a positive sign for your Bounce rate and soccial media perspective.
These days google also loves branding, so if you want to become a leader than branding should be must first concern for you.
I agree with you Jennifer, Branding is the most important factor for business and Social media channels can hekp you in this.
Actually mostly client don't knows regarding seo tactics, they just wants organic traffic, so that's why seo shouldn't listen their clients.