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As Implementation Vice President at BurrellesLuce, I work with major accounts to ensure successful onboarding and perform web portal training on media outreach, press release distribution, social media, press clipping, reporting/analytics.
As 2014 President, I serve on the Board for Public Relations Society of America (PRSA) St. Louis chapter. I'm professional advisor to Southeast Mo State U PRSSA, am a guest instructor at Southeast and on the Mass Media Dept. Professional Advisory Council.
When not working, I enjoy our 45 acres adjacent to Mark Twain National Forest, near Clearwater Lake, in the beautiful southeast Missouri Ozarks. I love my (rescued) dogs, and enjoy boating, swimming and other outdoorsy-type stuff.
Your points further support the fact that we can no longer operate in silos. Marketing, PR, social media, etc. all must work together to make a campaign successful. There is no room for departmentalization egos! Thanks for the post, Aaron.
Great post, Dominique! I recently spoke at a regional PRSSA conference (hosted by Belmont University in Nashville) where the theme was "Southern Hospitality" - I talked about traditional and social media relations and gave some tips on how to blend those southern manners. I think all your tips are good ones. The only one I hesitate on is #5. While I agree that social media isn't intended to be 'corp speak,' I'd say to proceed with assumed familiarity cautiously. Not everyone appreciates this southern presumption ;).
Because I work in the social media world, I feel your pain at the wall spamming. However, in my experience, there are just as many 20-somethings as 50 and 60-something offenders. I believe it has more to do with lack of technology literacy than it does what year they were born.
PS - while technically, a Gen-Xer, I've always related more to the Baby Boomers ;)