VP of Digital
March 03, 2014
The South-by-Southwest Interactive festival kicks off March 7th and promises to be yet another assault on all five senses. As the preview stories begin to appear, let’s take a quick look back at four big themes that dominated in 2013. Despite the buzz around wearable technology in 2013, I expect the topic to get even more traction in 2014.
March 20, 2013
During a SXSW panel session on social customer service, Southwest Airlines’ Brooks Thomas made a somewhat passing comment about his company’s digital approach that struck a chord with me: there's a difference between "rented" and "owned" social media platforms.
March 14, 2013
Tips for brand marketers from Intel's Ekaterina Walter, BuzzFeed's Jonah Peretti and other thought leaders from SXSW 2013. SXSW attracts social media and technology enthusiasts from all over the world for a variety of reasons. One of the coolest tings about the interactive portion of the festival is the collection of brainpower that descends upon Austin.
March 11, 2013
Despite all the noise, four major themes have emerged from the countless panel sessions at SXSW 2013: platform fatigue, app fatigue, the ascendancy of big data, and the comparative value of renting online real estate and owning it.
March 01, 2013
Last year at SXSW, Highlight, Glancee, Nike+ and Google+ were all the rage. What stories and brands will emerge from Austin next week?