The South-by-Southwest Interactive festival kicks off March 7th and promises to be yet another assault on all five senses. As the preview stories begin to appear, let’s take a quick look back at four big themes that dominated in 2013. Despite the buzz around wearable technology in 2013, I expect the topic to get even more traction in 2014.
During a SXSW panel session on social customer service, Southwest Airlines’ Brooks Thomas made a somewhat passing comment about his company’s digital approach that struck a chord with me: there's a difference between "rented" and "owned" social media platforms.
Tips for brand marketers from Intel's Ekaterina Walter, BuzzFeed's Jonah Peretti and other thought leaders from SXSW 2013. SXSW attracts social media and technology enthusiasts from all over the world for a variety of reasons. One of the coolest tings about the interactive portion of the festival is the collection of brainpower that descends upon Austin.
Despite all the noise, four major themes have emerged from the countless panel sessions at SXSW 2013: platform fatigue, app fatigue, the ascendancy of big data, and the comparative value of renting online real estate and owning it.