Tristan Handy is a startup executive focused on web and social media. Currently the Director of Operations at Argyle Social and previously the Director of Operations at Squarespace, Tristan loves helping small teams of engineers and designers create scalable, profitable businesses.
October 04, 2012
Want to get more retweets? We’ve found the key: Start tweeting about sports. In a recent study I conducted on the social activity of Argyle's customer base, 21 of our 50 most retweeted accounts were sports-focused. The most retweeted post in Argyle history was from an LA Lakers community site: "Steve Nash, Kobe Bryant, Ron Ron, Pau Gasol and Dwight Howard. That's not a bad starting five."
May 24, 2012
The mantra for marketing should be “add value or get out.” Marketers that don't add value will be given a swift kick in the unfollow behind. So how do you "add value" as a brand in social media? Read on as we learn from the best practices that successful brands are implementing today.
February 01, 2011
I talk to a lot of social media marketers. Too many, some days--y'all are a chatty bunch. This exposure gives me a lot of insight into what social media marketers are doing right and what hasn't yet become common practice in the industry. Today I want to share some common things that I’ve found social media marketers currently don't--but should--do.