Rashida Boyd
Marketing Manager, Unified | @UNIFIEDIn today's digital era, social marketers sure have a lot to worry about. They have multiple teams to manage, advertising campaigns to launch, insights to analyze and big data sources to converge. Organizing all of these initiatives in a way that achieves the best possible ROI is no small feat, but that's where Unified comes in. Founded in 2011, our award-winning platform and customer service helps brands and agencies transform fragmented marketing data into actionable intelligence and real-time activation. Learn more: http://www.unified.com
23 articles by Rashida Boyd
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4 Types Of Facebook Custom Audiences To Instantly Boost Your Social ROI
July 23, 2015 -
A View From the Top: Is Your Marketing Dashboard Really Optimized for ROI? [INFOGRAPHIC]
May 15, 2015 -
5 Steps to Getting Users to 'Flock to Unlock' Your Video Content on Twitter [INFOGRAPHIC]
May 2, 2015 -
9 Ways Brands Can Use Twitter Video To Drive Real Results
April 27, 2015 -
Are You Crippling Your Social Campaign ROI with Poor Time Management? [INFOGRAPHIC]
April 20, 2015 -
4 LinkedIn Campaign Types Every B2B Marketer Should Know [INFOGRAPHIC]
April 3, 2015 -
Are You Guilty of Buying Into These 5 Social Sharing Misconceptions?
March 23, 2015 -
5 Ways to Find Your Following With LinkedIn's New Audience Expansion Targeting
March 20, 2015 -
Mapping Out Your Marketing Supply Chain Will Redefine Your Concept of ROI
March 13, 2015 -
Social's Significance in Marketing's Big Data Lifecycle Gives a New Twist to TMI
March 9, 2015 -
6 Facebook Video Falsehoods and Corresponding Best Practices
March 6, 2015 -
Our Facebook Video Campaign Checklist Gives You 4 Steps to Help You Prep
Feb. 27, 2015 -
The Oscars' Most Social Moments Dominate an Average of 3.4 Minutes on Twitter
Feb. 25, 2015 -
Here Are the Halftime Highlights You Haven't Heard: Pepsi's Triple-Digit Engagement Growth and More
Feb. 6, 2015 -
Here Are 5 Underutilized Facebook Video Tactics You Probably Aren't Using, But Should
Jan. 30, 2015 -
3 Ways to Decrease Your Facebook Advertising Costs
Jan. 23, 2015 -
How New Year Resolution Season Translates to Social Engagement [INFOGRAPHIC]
Jan. 9, 2015 -
How Six Major Industries Post on Facebook [INFOGRAPHIC]
Dec. 23, 2014 -
Travel Industry Takes Off, Bringing New Opportunities on Social [INFOGRAPHIC]
Dec. 12, 2014 -
The Display Advertiser's Guide to Social Media Marketing
Dec. 5, 2014 -
6 Figure Fans: 6 Things You May Not Know About the Affluent Facebook Consumer
Oct. 24, 2014 -
Facebook's New Video Enhancements: How You Can Benefit
Oct. 9, 2014 -
What You Need To Know About Twitter's New TV Targeting Options
Oct. 3, 2014