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Neville I just came across this post referring to our FT article a long time back. Actually the FT Rankings that we still publish is about blogs from big companies. We have also began to publish a ranking about CEOs only. And yes, I agree with you wholeheartedly, unless the CEO is authentic, engagement will not happen and neither will this content be shared across social networks. Please have a look here, I hope you approve and like it: CyTRAP BlogRank - Best CEO Bloggers ===> http://blogrank.cytrap.eu/br/*/*/CEO If I miss any great ones, pls let me know. Thanks Urs
Marty Very interesting list of CEO bloggers. I have a somewhat different list. It also includes European CEOs. The system constantly monitors these blogs in order to update the overall rankings. CyTRAP BlogRank - Best CEO Bloggers ===> http://blogrank.cytrap.eu/br/*/*/CEO If I miss any great ones, pls let me know. Thanks Urs
Thanks for this article very interesting. I tried to connect to the Facebook stats but your link fails to work as shown at the bottom of the infographic, number 3. One that works is
Looking at the above charts and the numbers you took from Quintly suggests that Canada (y-axis) has more active users than the US (about 100mio). That seems a bit high and - as implied by the chart higher than the US.
Maybe I misread this? Can you advise please. Thanks
Interesting, maybe you like visiting:http://www.brandfog.com/CEOSocialMediaSurvey/BRANDfog_2012_CEO_Survey.pdf
I believe the above is the complete study published in February by Brandfog.Incidentally, Brad provided a nice summary of the study (see above link) on this blog. Nevertheless, looking through the numbers raises some questions, such as:
- how do we know if those CEO's tweet themselves - besides these descriptive statistics.... was any hypothesis tested such as does using Twitter reduce your chances for getting into a social media crisis ('shitstorm')?
Unless these numbers can be linked to some key drivers and metrics for these companies, why should we care if a Fortune 500 company's CEO tweets or is on Quora or not (of course, I am biased, they should be on it....)?Put differently, more data that is interesting but would be base any strategic decision on such findings? Are these data relevant to managing social media in a Fortune 500 company?
I do not have the answer but the study raises a lot of questions .... which all good studies tend to do, of course.
I thank Brad for sharing this with us and you Kent for raising some interesting questions (see also your comment further below)Merci Urs @ComMetrics
1st I apologise for just responding today to your comment, I shomehow missed it. Sorry.
2nd you say it. You have to know your customer, what social media content would he value, where does he want to intereact with you and so forth.
3rd. Throwing millions at the problem like Red Bull or Coca-Cola will always creat a ripple. Too bad that most of my clients including me can neither afford such a splash nor do some want to (they have the money). It is a case of style, is it not?
I appreciate your comment and thank you for talking the time to spell out this simple but so important truth or at least fact of life. Thanks Urs
Jon, thanks for stopping by and sharing your thoughts about my post.
Well, I find your argument important and surely it does not mean the same people see what you post at 5 am and at 6 am, for instance. But if you post it twice some might not be happy. Nevertheless, you are correct, if you post 2 or 3, times, more people will likely see it.
I was maybe not writing this clearly. If the overall number is .49 percent or thereabouts, we calculate the number of those that see it at 5 am and at 6 and then actively do something with the content.
As I point out above, most people will not see what we post on Facebook anyway. The issue the second study tries to allude to is what people do with it, actively engage and that is hard to accomplish, is it not? Few if any do actively engage with your content and that is a pity. We probably agree on that one.
Thanks so much for sharing Jon. Urs @ComMetrics.