ComMetrics - a division of CyTRAP Labs.GmbH
co-founder and CTO
An analytics and social media industry leader, widely-read blogger and author of several books (latest one on Social Media Audit - http://SecURL.de/audit), Urs provides training seminars on best practice for developing and implementing social media strategies that deliver actionable metrics and return on investment (ROI). As Chief Technology Officer, Urs is responsible for further developing My.ComMetrics.com, a web-based benchmarking software for corporate blogs.
August 09, 2012
Have the 2012 London Olympics lived up to their hype? Were they really THE social media event, as some predicted? Curiosity, NASA’s lastest mission to Mars, wins hands down!
February 07, 2012
One headline this week read, Procter & Gamble would lay off 1,600 after discovering that advertising on Facebook is free. But how many of your 2000 fans bother to take part in the conversation? Less than half a percent. Learn from Red Bull, Coca-Cola and Nike! Or maybe NOT.
December 01, 2011
"Now, let’s talk about Google+ Ripples, the first set of metrics from Google about Google+. It’s not enough, of course, but still worth parsing for its hints at what is to come from Google, and offers users relevant information about the use of circles, Google+ influence, and how data is spread."
December 01, 2011
"It’s that time of year again, when we try to ensure our preparation for next year’s digital and social media marketing challenges. I thought I would reach out to our readers, and ask you to help me get a better idea of what difficulties we will have to cope with in the next year."
May 22, 2011
LinkedIn goes public and its share price skyrockets - just like new IPOs did through the late 90s. With a very sketchy revenue model, should LinkedIn be looked at as a bellweather, or as a stalking horse for other social media IPO wannabes?