Account Director and team leader for Tomorrow People, an inbound marketing agency that is growing fast. Guiding clients through the intricacies of what inbound marketing can do for them and developing a great team ensuring we deliver.
May 30, 2014
The traditional model of PR relied on media such as radio, television and newspapers to spread the word and talk to potential customers. However, with 67% of the typical B2B buyer’s journey now done digitally, the need for quality integrated PR is greater than ever.
May 17, 2014
Advertisers tend to have it easy. They are able to target their specific audience with relative ease whether that’s what they earn, their age – even what political party they support. But while advertising is targeted, it’s can also be extremely costly.