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Virginia is the Head of Quality Control (QC) team at iSentia Brandtology Pte. Ltd., the leading media intelligence company in the Asia-Pacific region. Prior to joining iSentia Brandtology, she was Vice Chair at the Department of Communication and English in a university where she also taught communication courses as an Assistant Professor for over 11 years. Among the courses she taught include Communication Theories, Communication Research, Advanced Advertising, Writing for New Media, Newswriting and PR Principles & Practices.
Most of those in the list are not really about grammar, but about diction and style. I’d like to add that one important point to inculcate among writers is the concept of ‘consistency’ in writing. This means that the writers have to decide which style guide to follow, then use the suggested style consistently in their articles.
Item number 10 in your list, for example, is a matter of style. The use of quotation marks and even of commas depends on whether one uses US or UK English. Some agencies or companies have their own style guides as well.
Lastly, in teaching or correcting diction, style and grammar, this approach of giving comments while correcting errors doesn’t work, most of the time, especially if you target professionals, including marketers and writers. We can just lay down the rules without saying that those are the errors “nearly everyone makes.” Actually, that sounds more like a sweeping generalization. Nearly everyone in the world? In a certain industry? Qualifying statements is another story.
I absolutely agree that there's no black and white rule on best time to reach the audience. The best time for one brand may be the worst time for another brand. And even if we're talking about one brand, the best time to reach netizens varies depending on demographics and social media usage/habit of the target market.
I completely agree with you. Netizens expect brands to be responsive, and the lack of timely response is often perceived by netizens as a sign that the brands do not take engagement seriously. And yes, you are absolutely correct: "Responsiveness is a pillar of social media and should be as important as any other metric."
Thanks for the insightful article!
Nice article. I agree with the points you raised, especially on the last point- that "it's not always about finding new jobs..." but "... building new business relationships." Even those who are not seeking for jobs would have a place on LinkedIn. :-)
Hi, Mac. Interesting article here. I agree with your points, though I believe your #4 should be on top of the list. Some businesses and brands set up Facebook accounts and follow #s 1-3 and 5 in your list, but fail to "monitor mentions and answer queries". Your article is a great reminder for social media managers to keep monitoring and be prepared with all sorts of questions that netizens would ask. I've seen some Facebook accounts in which some of the netizens' queries are left unanswered. Too bad for the brand, the netizen doesn't come back. Thanks for the article!
Good point, Brendan. I agree with you that social media is about relationship, not about mere digital presence. And just like any real-life relationship, social media requires commitment on both parties. You are right, once relationship is there, it builds "school loyalty, improves retention, encourage donations, and makes parents feel really good about their decision to send their child to your school". Great point there!