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I’m an author, poet and philosopher who resorts to Social Media in my hours of need. Of course, it’s a lot of fun posting and sharing my content across the networks – including extracts from my recently published novel ‘Indians in Pakistan.’ When I’m not writing or editing novels or spending quality time with my folks, I’m on Social Media.
This is one of my favourite article on Social Media. I have been always looking out for quick fixes while promoting my novel "Indians in Pakistan". Yes, I have wondered why my novel is still not a best seller - the anwer lies right here in this article. I have nto compromised with my lifestyle - I have put in minimum efforts and expect the maximum results. Heck, I have n't spent a cent on promoting my novel. Yes, I am the one who wants wuick results without willing to put in the efforts required. It's not that the efforts I have put in are less, but today the customer is exposed to so much information that reaching out to him (or her) is not only difficult but almost impossible. That's why all of us need to put in a great deal of extra efforts to reach our goal - and keep shifting the goal post when we get there!
A lot of writing has been done by me and my recommendations are that the Passive voice can be useful and appealing too. Even in the above examples it has been noticed by me that glaring grammatical ererors were overlooked by you in your quest to get rid of the Passive voice. "A new updated" phrase was used by you in your example, but it was not clear to some what "updated" meant and how it has been used in this instance. Let us not be rid of the Passive Voice as it is a legitimate form of Grammar and humanity has been best served by its use in great prose and verse. When the Passive voice is removed, English will lose much of its charm and our lives will become dull and meaningless thanks to "Stunk and White" and their narrow-minded elements of style.
Hi Ben, I just wanted to know whether you consider Slideshare as a Social Media site. If so, what are your views on running promotional campaigns on Slidshare as part of one's Social Media mix? The promo of my novel 'Indians in Pakistan' is on Slideshare and I've received a favourable response so far. I'm not sure as yet on how these views and likes have translated into sales.
I just wanted to know that if a brand promoter feels that the brand has a strond presence on Twitter & other social media and if he or she wishes to use that presence to create Social Awareness for really important causes, should he or she use the brand profile to deliver these messages? Many Social Media experts would advise using personal profiles but that would take a while to build and the impact would not be far reaching. What are your views on this? (My brand #IndiansinPakistanNovel has gone full-sclae into sical awareness campaigns - Is that wise?)
The amount of money is unbelievable. Why do we poor promoters struggle for a few grand while some people get things easily on their platter. I think it's about being at the right place at the right time. Of course, the Whatsapp guys deserve every penny, but so do we.
According to me, we (as in brands) can get around this issue by being a bit more human in our tweets. For example, while promoting my novel on terrorism, I write about emotions and things that reach out to people. I ask them to tell me what their favourite genres are and what do they actually think about a novel that is based on terrorism. Could they ever imagine that two terrorists could fall in love at a terrorist training camp in Pakistan? Does this fall under the realm of possibility? I ask interesting questions and get enthusiastic responses on Twitter. Of course, I do make announcements when my brand, as in book, is available on a new retail website. But it depends on the reader as to what kinds of tweets he or she wants to focus on - Twitter gives us that flexibility.