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@WahibaChair is a skilled digital technologist who helps companies build and improve their online presence using social media. Her company, Media Touch @MediaTouchCa offers community management, digital marketing, promotion and content strategies for businesses needing to increase their online presence, engagement and their internal digital knowledge.
I found you! Thanks.
Thanks for responding. Sometimes I do feel these events take the fun out of really watching! (Like the #GRAMMYs...) so hopefully you can really enjoy the game with your family.
Your points are right on - in fact, that's what we tell our clients and really, it's an art.
Look forward to staying in touch! Are you also on G+?
Thanks for the book recommendation. Will look it up on Kindle!
While we as marketers can leverage your strategies to further support the value of our work to the C suite, quantifying the ROI remains the holy grail. So many variables and it requires a close case study and clear objectives; i.e. cannot be determined before starting the work and closeley monitoring it for a while.
How would you approach a prospect client (or C level executive) who asks "What is the ROI of working with you on our social media, campaign etc."
I think that's a question we all found ways to address but curious as to your recommendations.
I couldn't agree with you more on the 'reporting' aspect. As consultants, strategists and community managers that's usually the only tangible deliverable we can provide our clients, managers etc. to show where we have spent our time; in other words the ROI of hiring us.
Now reporting as you also say is an art.
Assuming you provide different (monthly?) reports to the departments that you work with, what are some examples of the core elements vs. add ons (e.g. for specific campaign) in these reports?
For instance, for our clients, we first address the growth in reach, engagement, influence, and then elaborate/add based on the goal of the specific period (e.g. clicks for a campaign, entries for a contest etc.)
Just curious - as everyone does this so differently but we find our clients understand and appreciate our reports while we continue to refine them.
Thanks for this refreshing article!
Wahiba @WahibaChair @mediatouchca
I always wondered ... wow, that's a lot more than I would have guessed!
I really like how your article makes jumping on a major sporting event trend an equally attractive yet attainable goal for the rest of us. Hashtags are a gold mine and even if you don't have much to say or time to plan a compaign, tapping into conversations and making new friends is always worth it.
Will you be doing any live tweeting/listening during the SuperBowl?
Do you have any cautious for SMBs looking to put something together rather quickly?
Nice Article Alexandra, and it is to show an integrated marketing and communications is always advised and one needs to choose the right channel at the right time.
By the way as I was reading your aritcle I wasn't sure if you meant *less* instead of *more* based on the context below? Or if you can please clarify?
"When your company is in the hot seat, or your brand is within a highly controversial industry, Facebook advertising might not be the best option. Facebook, unlike other social media platforms, tends to be *more* open and accepting of criticism."