Manikandan Balasubramanian is an accomplished marketer of software products and services. Currently working as "Social Media Marketing Manager" at WAPR - B2B social collaboration platform (www.wapr.com) for SMBs. He has had varied experience working for companies like Zoho.com, TVS Infotech etc. He has been a champion in formulating and implementing a marketing communications strategy for all of his previous employers. Online marketing is also his forte. Manikandan holds an MBA from IPE.