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have you ever happened to have a look at the promoted post in your ads manager? There you can see what the problem is. First of all facebook creates three ads for one promoted post. One promotes the fans activity to their friends, the second targets only fans, the third shows the post to friends of fans (if you've selected that option in first place). Looking at the rest of the targeting reveals why you've had so many users reacting from outside of USA. Because all three ads are targeted to United States, India, Ireland, Italy, Mexico, Netherlands, Spain, Sweden, Switzerland, United Kingdom, Greece, Australia, Indonesia, Austria, Philippines, Brazil, Poland, Portugal, Hungary, Egypt, Romania, France, Bosnia and Herzegovina, Tunisia or Germany. On top there's no specific language selected.
Unfortunately the targeting can't be edited, as it says. "This Promotion Can't Be Edited -- This can't be edited because you promoted it from your Page. Find the post on your Page to pause or delete it, or to change your budget."
This really is a big issue. I hope facebook will let you select more targeting options for these ads in the near future. Otherwise I don't think this product will work.