Bill Hanifin is Managing Director of Hanifin Loyalty LLC, a full service agency specializing in Loyalty Marketing, Customer Strategy Development, and Lifecycle Marketing solutions. The company delivers thought leadership translated into practical ROI-driven solutions. Hanifin Loyalty has led the evolution of traditional loyalty marketing to incorporate social media and other digital communications channels to engage and develop trust with Consumer 2.0 - today's digitally connected consumer. Hanifin Loyalty provides Strategic Advisory services as well as Data Analytics, Payments Consulting, Customer Experience design and management, and Marketing technology evaluation and RFP management. Within our analytics practice, we build program measurement plans and financial models to assess loyalty program profitability and to manage financial liability. Bill serves as North American Contributing Editor for The Wise Marketer, is a member of the Retail Wire Brain Trust, and publishes thoughts on customer centric marketing via his Loyalty Truth blog www.LoyaltyTruth.com. He is a Founding Member of the Customer Strategy Network (www.CustomerStrategyNetwork.com).