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As Right Source’s chief marketing technology officer, Will Davis oversees the intersection of marketing strategy, consulting, execution and technology for our clients. He focuses first on business objectives and then on helping clients leverage marketing and technology to deliver against those objectives. A recognized leader in content marketing, Will has a bachelor’s degree from the University of Maryland, College Park in government and politics and broad experience developing marketing strategies that help organizations reach milestones and grow. See more from Will on Twitter and the Right Source Marketing blog, connect with him on LinkedIn, or subscribe to his RSS feed.
Content marketing definitely plays a role in digital pr (and traditional pr) and influences every other marketing tactic or method. If you drill down into each area, all forms of marketing require content. Creating content is not a new concept, but the average organization does a terrible job with the actual marketing of that content. Thanks for commenting!
Thanks for commenting. Yes, we see content marketing as a method or tactic that pervades into not just all other marketing methods or tactics, but all other business functions or departments.
First of all, thanks for taking the time to comment. I absolutely agree that social media has changed just about every facet of business - not just marketing. I also agree that there is a lot more to social media than content marketing.
All that said, without content most social media marketing efforts will fall flat. What we see time and time again are organizations that dive into social media, without a strategy and without addressing content marketing as the base of that social media effort. Those organizations inevitably stumble with social media and often times give up on it, instead of acknowledging that they took the wrong approach and starting over.
Thanks Cliff, I'm glad that you enjoyed the post. There really is something to learn from everyone - Even MikeTyson!
Thanks David for reading and commenting. In regards to the best tools for testing, evaluating and adjusting the plan -- I'll answer a question with a question as consultants are apt to do. :-)
What are you trying to accomplish, what are you measuring to feed into those big picture goals, and then that will impact what you test, how you evaluate, and how you adjust accordingly. Feel free to follow-up with me via email (found on our website) or Twitter and we can talk more specifics.
Right on Caroline - Great point on content.
One of the biggest mistakes we see is neglecting the content creation part of the site, or not writing it for both people and search engines.