Although Facebook has its own video uploading feature, allowing businesses to post videos on their Page, many companies still prefer to post links to YouTube videos on the site. So, which is better, a Facebook upload or a YouTube link? There are pros and cons for each.
Creating the right customer experience is vital for every company using social media, both for existing customers and potential customers. Make sure that your social media strategies engage and retain your existing customers, as well as attracting fans and converting them into new customers. Here's how.
LinkedIn, the professional social media site, is the only platform that displays a link to a list of company employees on the company’s page. You need to ensure that not only your business’s LinkedIn profile, but also your profile and all your business’s employees profiles are as complete as possible.
Following on from the introduction of hashtags to the site in June, Facebook is experimenting with a new feature, similar to Twitter’s ‘what’s trending’, which lists, alongside the News Feed, popular topics being discussed on the site in real-time.
When Facebook first began opening its doors to businesses, creating features like Pages so that businesses could engage with users online, gaining Likes was one of the main goals. Now, however, as Facebook improves its advertising features, how important have likes become, or how unimportant?