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Thanks for taking the time to read it Velly!
I have a great many clients whom I've worked with since the '90's. They're the ones who seem to "drag their feet" when it comes to change. I do my best to point out things that they need to be aware of!
William Wells III
Thanks for taking the time to read my article. I agree 100% that building relationships is where things are at today... and where things are heading in the future.
I wouldn't minimize the significance of "search" quite yet, however. Another study of approx. 6000 consumers aged 18 to 75 suggests in answer to the question: "Which aspects of the Internet are most influential when it comes to making purchasing decisions?" The responses were as follows:
#1) Internet Search - 88%
#2) Blogs/Custom Content - 75%
#3) Company Website - 66%
#4) User Generated Reviews: 58%
"Social Networks" was #5 at 55%
A high percentage of people still use their mobile devices to search for things they want and need.
Part of the success comes from understanding which of the social networking platforms is most effective for the target audience. It seems as though you've found yours!
William Wells III
Thanks for reading and commenting on this. You're absolutely right. FB is, at the moment, very inconsistent. Although they've shut down some pages (and it doesn't seem to matter whether they have many followers or few followers), they don't appear to have this in their sights... so it makes people complacent.
That's why it's more important than ever, for those who have chosen to become involved in Social Media as coaches and consultants, to make sure we KNOW what's going on and that we're steering our clients in the RIGHT direction. I know I wouldn't want the backlash that would undoubtedly come from a client's FB page getting shut down... not to mention, the possibility of a lawsuit!
William Wells III
Thanks for taking the time to read and comment!
At the moment, there doesn't appear to be any limit to the number of "Likes" a page can have. A good example is "Target". Their Facebook page has more than 14 million "Likes". http://www.facebook.com/target
I do the same with my Facebook page. When I learn that a business has "Liked" my business page, the first thing I do is look at who it is... and, when, appropriate, I "Like" their page.
Regarding "Advertsising"... I was specifically referencing the "Timeline Cover Photo" area. The following is directly from the "Facebook Page Terms" section: http://www.facebook.com/page_guidelines.php
Appreciate you taking the time to read the article. The short answer to your question is to create a Facebook Page rather than a Personal Profile. However, there are many factors to consider when creating this page. You may find this article of interest. http://www.williamhwells.com/2011/12/19/facebook-business-pages-5-signs-that-you-dont-get-it/
Thanks again and feel free to contact me if I can be of help!
Thanks for taking the time to read the article. My sincere apologies if I seemed unclear. I'm differentiating between "Profiles" and "Pages". You clearly comprehend the difference as you have a "profile" for personal use and a "page" for business use.
Hope this helps!