A B2B and digital marketer, with a background in online media and analytics, that believes marketing needs to focus on serving their audience.
You can connect with me on Twitter (@wittlake) or on my blog at http://b2bdigital.net/.
We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages.
Is it just me, or do you see a sea of content today that is just ok, that might have one or two small nuggets (at best) but does little to educate, inform or inspire versus the time you spend finding and reading it?