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If you're in San Francisco and couldn't make SXSW, the San Francisco American Marketing Association is presenting a discussion of hot topics and trends form SXSW on Tues, 3/18 at 6p. Here's the link if you're interested:
This might be a dumb question, but what's an IAR?
I might look at PPC advertising on Bing differently. If Facebook became part of the Bing network, and advertisers could also manage their campaigns on Facebook effectively, it might add value to advertisers. Who knows, folks might actually spend PPC $ on Bing!
No name verification tab for me, either.
Tristan asked the question that I'm most interested in. I'm about to add social media sign in for comments on my professional blog, so I'll try to share my info through a blog post after I get some results. - Eric
Yes, we were able to fairly accurately predict Apple's quarterly sales results by using a combination of social media and other analytics, and thereby also accurately predict its stock price. Unfortunately, for us to turn this into a business would require 6 months and probably $100k or so (can't quit my day job, sadly).
But, this isn't science fiction. See, also:
Advertising Co.: http://techcrunch.com/2010/10/26/taykey/