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Whew! I don't use any of these but this is certainly something I could share with some of my Facebook fans.
I think there's so many people out there that are impatient and prepared to use techniques like this that don't realize how futile it is. I totally approve of the latest Google updates and have noticed that relevance is becoming even more imortant. Page rank I feel has been downgraded slightly in importance and some more on-page relevance and statistics now play a bigger role.
Of course I may be wrong but just some observations from the latest changes. Thanks for the heads up on some of these!
And the tagline, being one of the most important pieces of communication cannot afford to be generic or boring.
I see this all the time on websites as well. Either no tagline or an easy one that has the same effect as the Best Buy one which is to make all of us think to ourselves "yeah right".
Another thing you make very clear in this is how the process of marketing and copywriting is relative to where the business is at in it's development. Being practical makes sense in the beginning. i.e. telling it like it is rather than making empty promises. But then later with more success and social proof one can afford to be more creative.