In her role as Brand Evangelist at PeopleMetrics, Xand works with the researchers and executive team to develop PeopleMetrics content, reporting, and thought leadership. Pop on over to Twitter and say hi to her @PeopleMetrics.
March 22, 2014
We all have stories where engaging with a brand on social media has helped to turn a negative experience into a positive, memorable event – a story we tell with pride to others. But success for these brands depends on much more than simply setting up their Twitter handle and inviting people to ‘tweet us.’