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I'm curious to know how they will go about penalizing pages that violate these rules. I remember a few months back Facebook released a statement saying they would be penalizing low-quality content like memes, yet I still see countless memes in my newsfeed with 1000's of likes and shares despite the fact I've indicated on several occassions to Facebook, 'I don't want to see this'.
Also Facebook has never really seemed to penalize businesses that violate their TOS for contests; time and time again I see businesses asking contest participants to share the status for an entry despite this being against Facebooks rules. I wonder if they'll start cracking down on contests in violation of this rule?
Great idea. I really like the idea of interest lists, I'm just curious to know if Facebook will change their stance on this option if they notice that pages are trying to 'take advantage' of this ability to boost organic reach. I doubt Facebook would act on it unless they noticed a high volume of business pages encourage their fans to add them to an interest list in order to ensure they receive their pages updates.
Not directly related, but when businesses identified that text-only status updates were reaching larger audiences they took advantage of this and of course Facebook caught on and changed this. Wouldn't be surprised if they did the same with interest lists if a lot of businesses took advantage of this opportunity.
Great article. I always find deleting valid criticisms or complaints to be a very bad business practice. I find it much more admirable when businesses leave up negative posts, but show how they dealt with it and turn an unhappy customer into a satisifed customer that is likely to return.
If you're not willing to pay to play, you probably shouldn't be spending too much time or energy on Facebook. The reality is organic reach will continue to decrease, and regardless of how much people complain this won't stop Facebook.
Unfortunately great content isn't always the answer to the problem; many smaller businesses just aren't capable of producing high quality content that people want to share, unless you're lucky enough to have someone who is social media savvy and knows how to curate and produce eye-catching shareable content.
Great advice Stephanie.
I always recommend not to put all your eggs in one basket; in other words, explore other social media options outside of Facebook. If you're unsatisfied with Facebook start to invest more time, energy and money in other platforms that are applicable to your business i.e. Instagram, Twitter, YouTube, etc.
Facebook still plays an important role in any social media strategy, and as you mentioned everyone needs to embrace the pay-to-play mentality on Facebook. If you aren't willing to pay-to-play your Facebook marketing success will be greatly limited. It's unfortunate we're only going to reach 1-2%, but even uproar in the social media community won't make Facebook reconsider.
I wonder if Facebook will implement an algorithm for Instagram where only a portion of your pictures are seen in the feed, or if they'll create a 'business' account for brands.
I'm also curious to know how many of those 200 million users are fake. I'm willing to bet there's at least a few million fake profiles. Still an impressive milestone nonetheless.