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Pilot to Deployed: Employee Advocacy is How You Scale Social


The following is a podcast for "Pilot to Deployed: Employee Advocacy is How You Scale Social." This webinar originally aired on March 31, 2015. Listen to the recording to learn more:

The more progressive employers no longer block social media sites on their employees’ work computers. Organizations are both allowing and encouraging their employees to be social media brand champions for their organization on their own social media sites. Although it’s important to have a social media owner, organizations have seen great success when a large part of their employee base also acts as social media contributors. 

Join us for this live, one-hour webinar where we will discuss how to leverage your employee population to increase social engagement, but still have a consistent brand voice. Specific topics will include: 

• Identifying who should, and who shouldn’t, be employee advocates. 
• Developing guardrails for employee advocate social media communications, including topics to avoid at all costs. 
• Determining an appropriate social media cadence. 
• Convincing department leaders that the online time and effort spent by employee advocates is valuable—and controlled.


Lauren Friedman

Head of Social Enablement, Adobe

Lauren Friedman is the head of Global Social Business Enablement at Adobe. She's a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. She is currently working across Adobe functions to...

Mike Bailey

Managing Consultant, Grey Kite Resources

Mike Bailey is a content strategist and business advisor. During more than 30 years in industry he enjoyed regular, first-hand evidence of the impact of employee advocacy and is convinced of its power as a highly effective business practice.

Mike works one-to-one...

Brian Fanzo

Change Evangelist, iSocialFanz
Brian Fanzo talks fast and tweets faster. A proud, pager-...

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Tuesday, March 31, 2015 - 12:00pm