Pilot to Deployed: Employee Advocacy is How You Scale Social
The following is a podcast for "Pilot to Deployed: Employee Advocacy is How You Scale Social." This webinar originally aired on March 31, 2015. Listen to the recording to learn more:
The more progressive employers no longer block social media sites on their employees’ work computers. Organizations are both allowing and encouraging their employees to be social media brand champions for their organization on their own social media sites. Although it’s important to have a social media owner, organizations have seen great success when a large part of their employee base also acts as social
Lauren Friedman is the head of Global Social Business Enablement at Adobe. She's a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. She is currently working across Adobe functions to...
Mike Bailey is a content strategist and business advisor. During more than 30 years in industry he enjoyed regular, first-hand evidence of the impact of employee advocacy and is convinced of its power as a highly effective business practice.
Mike works one-to-one...
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...