Where Content Marketing Meets Customer Experience
The following is a podcast for "Where Content Marketing Meets Customer Experience." This webinar originally aired on April 7th, 2015. Listen to the recording to learn more:
If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketing strategies, true social business pros know that the next level is figure out how to use content to better engage audiences. Excellent content marketing shouldn’t be a separate endeavor from mastering the best customer experience. How does your content actually inform the way your customers interact with your brand? What message is your content sending to your audience, and how is it affecting their purchase decisions?
Join our panel of experts as they discuss:
-Ways content marketing can meet your customers’ unique needs and expectations
-How to use what you know about your customer to shape your content strategy
-Examples of brands that make wise content decisions to create a singular experience for their customer
Jamie Turner is an internationally-recognized author and marketing thought leader who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of 60 Second Communications, a full-service marketing agency that has worked with The Coca-Cola Company, Holiday Inn, Maid Brigade and...
Joyce Sullivan is the Founder and CEO of SocMediaFin, Inc., a social media consultancy that provides leadership training for financial services, non-profit organizations and specialty firms. Her firm provides social media strategy and policy development, social media program development and management, as well as training and talent development...
Nicole Kroese is the VP of Marketing and Partnerships at Likeable Local ...
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...