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Stop Drowning in Digital Data: Social Listening for Campaign Measurement


The following is a podcast for "Stop Drowning in Digital Data: Social Listening for Campaign Measurement." This webinar originally aired on April 14th, 2015. Listen to the audio recording to learn more: 

In 2014, Twitter users tweeted 277,000 times every minute. Facebook users shared more than 2.4 million pieces of content. And Instagram users posted 216,000 new photos. Do you know how much of that digital information was created by your audiences about your brand or organization? And how much of it was in response to your marketing efforts? How can you sift through volumes of social data to tell which element of your paid, owned and earned campaign activity is the most effective? 

Join this webinar to learn: 
--How to stop being overwhelmed by the amount of social data out there by using the appropriate measurement tools.
--How to figure out which of your marketing efforts are actually paying off.
--How to use social listening to find out who is talking about your brand and on which platforms.
--How to move from data to actionable insights.

Jessica Williams

Global Innovation Marketing and Analytics Leader, Visa

Jessica Williams is global innovation marketing and analytics leader at Visa. Jessica is focused on digital and social activation and measurement across brand, b2b  and corporate marketing. Jessica designs and executes innovative digital and social marketing programs in order to enhance brand equity, achieve revenue initiatives, increase market...

Jennifer Martin

Senior Social Media Strategist, Sony Electronics

Jennifer Martin is the Senior Social Media Strategist for Sony Electronics. Her focus is to generate awareness of the brand, products and campaigns by developing, managing, and executing online and social media marketing strategies. She was the first person hired at Sony to spearheaded the Sony Electronics’ social media strategy and launched...

Joel Windels

Head of Content, Brandwatch

Joel is currently marketing manager for EMEA at Brandwatch, where he leads a team of world class content, customer and digital marketers and has helped the company grow by over 100% for six straight years. Before working at Brandwatch, Joel's background was in community management, working with games publishers like EA, Disney and Sony.

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Tuesday, April 14, 2015 - 12:00pm