Join the #SMTLive Twitter chat Find My Fans: How does geotargeting fit into your customer outreach strategy? -- Tuesday Apr. 25 [12pm EDT]

2016 Trends for Influencer Marketing


The following is a podcast for "2016 Trends for Influencer Marketing." This webinar originally aired on November 10, 2015. Listen to the audio recording and follow along with the slides to learn more:

In an age where marketing currency equals digital consumption, the content marketing game has never been more intense or competitive. And while we can’t all claim to be as viral as a scandalous Kim Kardashian photo spread, we can aim to create and curate content that speaks directly to our audience in a new and incredibly valuable way. In this crowded social landscape, your content must provide serious value to capture the customers’ attention, and must be uber-relevant to stand out among the noise. This webinar isn’t going to give you a magical content formula, but it will help you get into a mindset to design a content strategy that has the potential to “break” the hum drum normalcy of the Internet.

Join us in this webinar as our content experts discuss:

  • Why content is your organization’s biggest asset when it comes to earned media;
  • Different content styles and categories, and how your business can produce in each;
  • How to organize and execute a strategy, including defining your brand story, sticking to an editorial calendar, and understanding performance analytics;
  • And what kinds of content lead directly to organization growth (and what that even looks like).




Sherri Langburt

Founder & President, Blog Meets Brand

Sherri Langburt is the founder and President of Blog Meets Brand, the first social management tool to feature a self-serve campaign planning module that gives marketers, PR Firms and Ad Agencies a clear and structured approach for creating and developing influencer marketing programs.

Sherri Langburt has been connecting brands to...

Heidi Nazarudin

Fashion/Lifestyle Blogger,

Heidi Nazarudin is a former investment banker turned full-time fashion/lifestyle blogger at Her blog averages 500,000 UMVs , and she has amassed almost 450,000 followers on social media in the past few years as a digital influencer. Heidi is also President and Co-founder of a network of 20,000 lifestyle...

Adrianna G. Bevilaqua

Chief Creative Officer, M Booth

Adrianna G. Bevilaqua (AG) is Chief Creative Officer at M Booth. AG specializes in trend spotting and marketing to millennials and has driven programs on category leading brands across travel, home, beauty, food and spirits. From encouraging millennial women to share beauty with #NoFilter on behalf of Olay to launching Celebrity Cruises “Tech...

Webinar Date (Eastern Standard Time): 
Tuesday, November 10, 2015 - 12:00pm