From Community to Commerce: Making the ROI Connection
The following is a podcast for "From Community to Commerce: Making the ROI Connection." This webinar originally aired on November 11, 2015. Listen to the audio recording and follow along with the slides to learn more:
According to recent reports, just 8% of companies say they can prove ROI from their social media spending, yet 70% of marketers say they plan to increase their social media spending. CMOs are under the gun now more than ever to show how social media marketing directly impacts bottom line revenue. And while we all know that good social content marketing can foster an engaged community, how should we measure the tangible, financial benefits? What metrics should you be looking for to justify your social budget to the C-Suite? What, really, is the value of a “like?” If you are a marketer who needs help showing your CMO that an active social community actually improves commerce, this webinar is for you.
Hear from our panel of experts as they discuss:
- How to use user-generated content to persuade and influence the purchasing decision.
- The best ways to quantify positive social sentiment.
- Which metrics matter in the connection between digital community and business bottom line.
- What CMOs really want to hear and the best ways to deliver those results.
Jordan Slabaugh has spent the past decade building global brands. In her role as Vice President of Marketing at Wayin, Jordan leads all aspects of brand marketing, corporate communications and digital activation initiatives to further develop the Wayin brand and leadership in the marketing industry.
With an extensive leadership track...
Andrew Ashton leads social and CRM for Pizza Hut Canada, based in Toronto. Andrew previously led the Social Hive, Yum! Brands global social intelligence command center and managed digital marketing for BÀNH SHOP. During his time with Yum! Brands, Andrew developed daily global social reporting, managed a team of 5 analysts to provide global...
Meagan Fish is the Global Social Media Manager at iRobot, managing the company's community engagement strategy and global social platform expansion. Prior to iRobot, Meagan worked agency-side for social media clients including Dove, Heinz Ketchup and Bermuda Tourism. As a passionate digital marketer, she has spent the past decade working with...