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How Does Social Listening Change the Way You Do Business (and Create ROI)?


The following is the webinar archive for "How Does Social Listening Change the Way You Do Business (and Create ROI)?" This webinar originally aired on January 19, 2015. Listen to the audio recording and follow along with the slides to learn more:

You can’t do social marketing well if you aren’t nailing social listening. If you’re crafting and executing a social strategy in a vacuum, your results will probably be equally hollow. The thing is, consumers are on social right now, talking about your brand or talking about issues that are important for developing and selling your products or services. Are you listening to them? Are you listening across platforms? Are you gathering your results from all areas of social? Are you taking that data and and using it to re-formulate your marketing approach? If it sounds like a lot, it’s because it is. But it’s not impossible with the right know-how.

Join us as our panel discusses:

  • How to know what to listen to and when;
  • Strategies for integrating social listening into your marketing approach
  • Ways to aggregate listening across platforms
  • How to turn listening data into actionable insights for your business plan

Andrew Ashton

Digital Marketing Specialist, Pizza Hut

Andrew Ashton leads social and CRM for Pizza Hut Canada, based in Toronto. Andrew previously led the Social Hive, Yum! Brands global social intelligence command center and managed digital marketing for BÀNH SHOP. During his time with Yum! Brands, Andrew developed daily global social reporting, managed a team of 5 analysts to provide global...

Mikael Lemberg

Director of Product Management, Falcon Social

Mikael Lemberg has previously worked at Facebook, and now oversees the development and management of Falcon Social’s data-centric products. He is an expert in marrying social data to business goals, and understanding how insights from social data can help optimize business processes...

Greg Gerik

CEO, Gerik & Company

With over 11 years of experience working with digital and technology companies, Greg Gerik is currently the principal of Gerik & Company, a digital consultancy focused on helping Fortune 500 companies achieve better sales and results in ecommerce and digital marketing programs.  He was most recently the Vice President of Product Marketing...

Webinar Date (Eastern Standard Time): 
Tuesday, January 19, 2016 - 12:00pm