The ROI of Influencer Marketing
The following is the webinar archive for "The ROI of Influence Marketing." This webinar originally aired on January 26, 2016. Listen to the audio recording and follow along with the slides to learn more:
In the age of authenticity, there’s no greater tool at a marketer’s disposal than influencer marketing. Consumers no longer blindly trust advertisements. Instead, they trust influencers whose judgment has a proven track record. Done right, influencer marketing can communicate a brand’s culture directly to a target audience in a real way. But how do you justify investment in an influencer program, and how do you measure tangible results? How do you go about finding influencers to engage with in the first place? What are realistic goals to set? Which metrics matter and which are simply vanity metrics?
In this panel, our experts will discuss:
- Why influencer marketing is one of the most effective marketing tools
- How to find talent that is brand-appropriate and also aspirational
- What kind of business goals to set with an influencer program
- How to track and understand metrics to measure a program’s effectiveness
Kathleen Hessert is CEO of Sports Media Challenge, a boutique agency specializing in reputation management, brand enrichment, and social media consulting for sports and entertainment. Hessert's consultancy is trusted and revered by the world’s best in...
Eric Berkowitz is SVP of Global Services at Tracx. Eric has spent the past 10 years building and scaling businesses in social, mobile, and real-time markets. He has developed an expertise in the...