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Storytelling Gone Wild: The Key to Creating Viral Content


The following is the webinar archive for "Storytelling Gone Wild: The Key to Creating Viral Content." This webinar originally aired on February 16, 2016. Listen to the audio recording and follow along with the slides to learn more:

The question marketers have been asking themselves for a few years now is, “Is there a secret to creating viral content?” The answer is yes and no. Yes, there are ways to help boost your content towards the goal of going viral. No, it’s not a secret. In many ways, the tactics to go viral are common sense. What about your content will activate an emotional response in your audience? What kinds of emotions does your audience respond to? Are you providing practical information in a unique way? Are you getting it in the right feeds at the right times?

Join us in this webinar as our content experts discuss:

  • Examples of content that goes viral, with explanations why
  • How to ask the right questions of your own content, so each message you send out has potential
  • Kinds of strategies to apply at different parts of the process for best results
  • And how to analyze those results in a realistic, goal-appropriate way

Jamie Turner

CEO, SIXTY Marketing

Jamie Turner is an internationally-recognized author and CNN contributor who has helped The Coca-Cola Company, AT&T, CNN and other global brands tackle complex marketing problems. He is the CEO of SIXTY, a marketing communications firm that has worked with...

Bree Baich

Transmedia Mastermind "The Storyteller", SAS Institute

Interactive design, visual design, design strategy and multi-media storytelling definitely describe my transmedia mastermind role for SAS Best Practices, a thought leadership organization at SAS Institute. For me, it’s all about telling the right story. I work closely with other thought leaders to build concepts and make complex ideas easy to...

James Hilliard

President & Executive Webcast Producer, Hilly Productions

In 2003, James began his journey into the world of webcasting, steering the lead generation efforts of a major media brand.  Since then, he has notched more than 2000 webcasts to his belt. Companies of all sizes, from all industries, rely on James to deliver compelling webcasts that their audiences deserve.

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Tuesday, February 16, 2016 - 12:00pm