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Advocate Marketing Decoded: 5 Proven Steps to Powering Advocates in Retail


Above is the podcast for "Advocate Marketing Decoded: 5 Proven Stpes to Powering Advocates in Retail". This webinar originally aired on September 10th, 2014. Listen to the webinar to learn more.


As little as 135 advocates will create more engagement and awareness than one million fans, which is why innovative companies like Save-A-Lot are powering their advocates to create and share brand content on social media. By activating customer advocates, brands can not only drive awareness and engagement online, but also drive in-store traffic.

During this webinar, Carlos Gil, Head of Digital and Social at Save-A-Lot, will share how Save-A-Lot activated advocates to increase awareness, engagement and in-store traffic in 5 steps.

During this webinar you will learn:

  • How Save-A-Lot is powering advocates to drive engagement and awareness both on and offline
  • 5 tried-and-true steps to launch an Advocate Marketing program 
  • Proven best practices to grow your Advocate Marketing program

Carlos Gil

Carlos is the global head of social media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record including leading consumer-facing digital and social media...

Gregory Shove

Founder and CEO, SocialChorus

Gregory Shove is the founder and CEO of SocialChorus, the leading advocate marketing company. Greg has helped brands and consumers connect online since the early days of the Internet. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In...

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Wednesday, September 10, 2014 - 1:00pm