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Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic

Podcast: 

This is a podcast for "Behavioral Targeting: An Invasion of Privacy or the Next Best Marketing Tactic." This webinar originally aired on December 2nd, 2014. Listen to the webinar recording to hear more.

 

So you checked out a new product on the market but decided not to buy. Isn’t it funny how everywhere you go, from Facebook and Twitter to a blog or forum, you see an advertisement for a similar product? Behavioral targeting is like a slice of heaven for marketers, making it much easier to tailor marketing information specifically to consumers. And consumers avoid seeing irrelevant advertisements. Seems like a win-win situation, right?

The jury is still out on whether behavioral targeting is an invasion of privacy or not in today’s tech world. Join our panel of experts and us in this live webinar as we chime in on these points:

·      Guiding consumers in online choices to opt out of advertising

·      Improving transparency with behavioral targeting

·      Implementing ads with consideration

·      Tracking ads diligently

 

Featuring: 

Kim Celestre

Senior Director, Product Marketing, Jive Software

Kim Celestre has over 20 years experience as a marketing practitioner and thought leader, winning numerous awards for leading innovative teams. She has been quoted in the Wall Street Journal, CIO Magazine, Fortune and other leading publications.  She held a variety of marketing and business development roles at Sun Microsystems and managed...

Founder, Predictive Analytics World and Text Analytics World

Eric Siegel, Ph.D., founder of ...

David Fowler

Head of Digital Compliance, Act-On Software

At Act-On Software, David is responsible for all issues pertaining to digital compliance including, email deliverability, privacy compliance and industry stewardship in regard to customer and corporate objectives alike.

David has over 20 years' experience providing senior leadership in the marketing industry. In the last nine years he has...

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Tuesday, December 2, 2014 - 12:00pm