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Boldly Take Your Content Where No One Has Gone Before: Tactics for Better Content and Competition Analysis


The following is a webinar titled, "Boldly Take Your Content Where No One Has Gone Before: Tactics for Better Content and Competition Analysis." This webinar originally aired on March 3rd, 2015. Listen to learn more:

These days, taking your business to the next level means being honest about where your strategy falls flat and where you could be doing more. In the age of social, competition can be cutthroat, and in order to stay relevant you must stay on top of what your peers are doing. A dynamic business strategy begins with tracking your competitors’ moves and then comparing that data to your own to find green spaces in content. Once you’ve identified possibilities for consumer needs that aren’t being met, you will be on a path to creating your own original content that allows your company to stand out in the market. 

In this free, live webinar, our panel of experts will discuss: 
-How to use analytics to find places where your business can grow 
-Which tools and tactics to use to find out what your competitors are doing 
-How to create original content that naturally steps in where other strategy fails 
-How to create content that meets consumer needs in a new way


Petra Neiger

Petra is a marketing strategy advisor with a track record of successfully launching and growing initiatives, programs and businesses. Previously, she held leadership roles at Cisco, Siemens, Seagate and most recently at Polycom where she was Senior Director of Integrated Marketing. As one of the early adopters of social media, she was known for...

Chris Boudreaux

Digital Strategy Executive, EY

Chris Boudreaux is a Digital Strategy Executive at EY, where he helps brands transform their business operations through digital and social media. He published The Most Powerful Brand on Earth in 2013 with Susan...

Lee Frederiksen

Managing Partner, Hinge Marketing

Lee is the managing partner at Hinge and is a researcher and former tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing. He left academia to start up and run three high-growth companies and at Hinge, he leads the research team where they conduct studies of professional...

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Tuesday, March 3, 2015 - 12:00pm