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From Data to Direction: How to Convert Social Media Data Into Actionable Insights


This webinar originally aired on November 25th, 2014. Listen to the audio recording to learn more.


A lot of promises have been made about social media data and how it can be used for business intelligence. But when it comes to finding actual insights that drive new business initiatives, organizations often get lost along the way.


The thing that many brands don’t realize is that social media is actually big data. It’s unstructured, global in scope, and if you don’t know where to focus your collection and analysis, moving from data to a strategic direction is very difficult.  


In this webinar, a panel of social media analytics experts and industry leaders will team up to share their insights on specific ways you can better use social media data to improve operations across the organization.  


We’ll show you:


  • Essential insights about Buyer Personasand why they matter for social data

  • How to get fast, accessible insights using advanced real-time analysis  

  • How to prioritize social data insights for fastest business impact


David Drodge

Head of Digital, WWF International

David Drodge started his digital career almost 20 years ago starting an online agency.  He joined Sony Europe launching its first regional website.  Then ventured into global roles in travel e-commmerce, digital B2B, and now WWF International as head of digital.  Over the last 2 years, he's lead the International WWF accounts  and the WWF...

Kareem Rahaman

Senior Digital Communications Officer, Ryerson University

Kareem Rahaman is a marketing specialist with a long history of digital communication consulting. He currently works at Ryerson University in the Undergraduate Admission and Registrar’s Office as the Senior Digital Communications Officer where he uses digital media to recruit and convert prospective students to full time Ryerson students as...

Ben Cockerell

Product Marketing Manager, Hootsuite Analytics

Ben Cockerell is the Product Marketing Manager for Hootsuite Analytics. With a diverse background and positions that focused on creative strategy, content creation, and inbound marketing, Ben aims to combine human creativity and the power of data analytics into unique and insightful marketing strategies. 

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Tuesday, November 25, 2014 - 12:00pm