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Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand’s Message


This is a podcast of "Engaging Employee Advocates: How Electronic Arts is Activating Employees to Amplify the Brand's Message". The webinar originally aired on August 19, 2014 at 12 pm ET. Listen to the podcast to learn more.



Engaged employees are more productive, have longer tenure and are enthusiastic to be brand advocates for their companies. It should come as no surprise that companies with highly engaged employees outperform those with low employee engagement by up to 200%.  That’s why EA is powering employees to become brand advocates to increase employee engagement, amplify the brand’s message, and increase awareness.

Jenn Meiners Roumian, Global Talent Acquisition Brand Manager at EA, will share the proven best practices EA uses to empower employees to be brand advocates and amplify the brand’s message.

Register for this webinar to learn:

·      How EA is transforming employees into brand advocates to establish a sense of community, pride and engagement

·      Proven best practices to launch and run a successful Advocate Marketing program

·      How engaged employees can increase awareness, social engagement and talent acquisition 


Jenn Meiners Roumian

Global Talent Acquisition Brand Manager, EA

Jenn Meiners Roumian is a seasoned talent acquisition professional whose experience spans across many of today’s hottest digital and entertainment companies. With nearly fifteen years encompassing both recruiting and employer branding, she knows what it takes to succeed in today’s competitive job market. 

Jenn began her career in the...

Susan Emerick

Founder & CEO, Brands Rising, LLC

Susan Emerick is the Founder of Brands Rising, LLC providing strategic advisory services in social media analytics, influencer engagement & employee advocacy. Prior to pursuing an entrepreneurial path, she lead a number of IBM's transformational social business & digital strategy...

Nicole Alvino

Co-founder and SVP Strategy , SocialChorus

Nicole is the Head of Strategy and is responsible for designing solutions to meeting customers’ specific marketing and business objectives. Formally, she was CEO and Founder of Dermalounge, a consumer skin health brand and early adopter of Advocate Marketing.

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Tuesday, August 19, 2014 - 12:00pm