#SMTLive Schedule

How Employee Advocates Drive Real ROI


This is a podcast for "How Employee Advocates Drive Real ROI." This webinar originally aired on February 17th, 2015. Listen to the recording to learn more.

Employees have been proven as an untapped resource that help increase reach, impact and quantifiable results for brands big and small. To capitalize on this opportunity more and more companies are adopting Employee Advocacy as a go-to strategy to propel their content, marketing programs, and social selling. Join thought leaders Ted Rubin, and Sarah Goodall, Head of Social Business (EMEA) at SAP as they discuss the best practices, strategies and tips behind activating a successful Employee Advocacy program that drives real ROI (and #ROR!). 

In this interactive webinar you will learn: 
-What specific use cases within Employee Advocacy are producing great results 
-How to cater your content and distribution strategies to ensure positive outcomes 
-Tips from SAP on the best ways to engage employee advocates to collaborate with your brand 
-Why relationships matter, and how to treat advocates like the rock stars they are!


Ted Rubin

Social Marketing Strategist, Brand Evangelist, Keynote Speaker, Return on Relationship

Sarah Goodall

Head of Social Business, EMEA , SAP

Leading the team responsible for transitioning SAP EMEA into a socially enabled organisation. Helping business leaders understand the advantages to be gained through employee brand advocacy and enabling employees develop their professional brand online. All of this is centered around a solid social listening strategy that feeds the development...

Paul Gillin

, Paul Gillin Communications

I help organizations of all sizes understand the tools and tactics of new media. As a 25-year publishing veteran – with the past decade focused exclusively online – I know what it takes to create compelling content that leads to customer affinity and bottom-line results.

Webinar Date (Eastern Standard Time): 
Tuesday, February 17, 2015 - 12:00pm