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Integrating Your Content Marketing Strategy with Employee Advocacy


This a podcast for "Integrating Your Content Markting Strategy with Employee Advocacy." This webinar originally aired on January 27th, 2015. Listen to the audio recording to learn more.

Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos. 

As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors. 

In this webinar, you will learn to boost your content marketing by empowering your employee advocates. 

You will also learn: 

• How to enable employee advocacy for content creation 
• How to create collaboration between marketing and employee advocates 
Implementing and managing content strategies for your employees


Chris Hecklinger

Director of Client Success, EveryoneSocial

Chris Hecklinger joins the team with 10 years of Client Success experience in the SAAS space.  Prior to EveryoneSocial, Chris earned his chops at Needle, Adobe, and Omniture where he held key positions that drove significant ROI for clients like Delta Airlines, Under Armour, American Eagle, and Norwegian Cruise Line. While at Adobe, Chris was...

Pam Moore

Owner/Partner, Marketing Nutz, LLC

Half marketing, half geek, social media addict, CEO & Founder of Marketing Nutz, a social media, digital marketing and branding training and consulting agency. Founder of Social Profit Factor, Social Media Training Academy launched March 2017.  International keynote speaker, entrepreneur and mom. Lover of strategy, ROI, Brand, God, Family,...

Lauren Friedman

Head of Social Enablement, Adobe

Lauren Friedman is the head of Global Social Business Enablement at Adobe. She's a social marketing authority, with extensive experience working with brands to create their social personas, nurture their Facebook and Twitter communities and curate their social conversations. She is currently working across Adobe functions to...

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Tuesday, January 27, 2015 - 12:00pm