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Moving from Screen to Device and Back Again: The Omni-Channel Experience


This is a podcast for "Moving from Screen to Device and Back Again: The Omni-Channel Experience." This webinar originally aired on February 3rd, 2015. Listen to the recording to learn more.

Omni-channel marketing focuses on a seamless approach to the consumer experience through all available channels, including mobile Internet devices, computers, brick-and-mortar, television, radio, direct mail, catalog, and so on. When brands think customer experience, they need to think omni. Its not about your customers or their customers, its about all customers. 

Join us in this live, one-hour webinar that will discuss how to develop consistent and effective messages regardless of the communication platform. Specific topics include: 

• The difference between omni-channel marketing and multi-channel marketing. 
• The importance of the customer experience. 
• How to prioritize your transition to an omni-channel marketing approach. 
• Is omni-channel marketing counterintuitive to the competitive landscape?


Yuna Park

Social Program Director, 5Loom

Strategic lead for B2B/B2C brands leveraging digital & social media for brand and shopper marketing. Led award-warning campaigns with executional experience across social, mobile, video and...

Carlos Gil

Carlos is the global head of social media for BMC Software. Previously, he served as Senior Social Marketing Manager for LinkedIn. His proven track record including leading consumer-facing digital and social media...

Banafsheh Ghassemi

CEO and Founder, Tangerine Lab

Banafsheh is a recognized expert in customer experience strategy and innovation. In 2014 Banafsheh founded Tangerine Lab, a customer and brand experience design firm that provides advisory services for a wide range of constituent-centric challenges organizations are facing today.

For 18+ years Banafsheh has led successful efforts in...

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Tuesday, February 3, 2015 - 12:00pm