Prioritizing the Customer Experience in Social Media
The battle for customer loyalty is fiercer than ever. Smart social media practitioners and marketers are using social media to deliver a personal touch at scale, reinforcing the in-store experience online and on social media channels. Learn how to enhance the customer experience through dialogue and extending brand experiences to virtual spaces with a group of social media veterans from a variety of industries and backgrounds.
You will learn:
Methods for extending customer loyalty with social media
How to use customer stories to amplify the brand
Tips on finding a balance between quantifiable metrics and enhancing the customer experience
Chris Horton is a content creator and digital strategist for Minneapolis-based integrated digital marketing agency, Synecore. An avid tech enthusiast, Chris has written hundreds of blogs and numerous ebooks on various topics related to digital marketing, including SEO, inbound, content, social, mobile, apps, digital branding and PR, Internet...
As Vice President of Marketing, Jason heads up the corporate strategy for LiveWorld’s marketing efforts by managing the team that oversees their marketing programs targeting large global brands. His leadership assists with the shaping of corporate, sales and product strategies, developing compelling marketing programs, and their tactical...
Adam Naide is Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and SocialTV. Cox Communications connects with millions of consumers and businesses on Facebook, Twitter,...
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.
Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...