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Real Talk about Real-Time Marketing


This is a podcast for "Real Talk about Real-Time Marketing." This webinar originally aired on December 11th, 2014. Listen to the audio recording to learn more.


There has been a lot of talk about real-time marketing (RTM) over the past few years. The majority of marketers now understand the practice, but many see it as a flash-in-the-plan tactic. It’s a hot topic of conversation, but one that has been primarily fueled by opinion, not fact.

Join us for this one-hour webinar to explore one of the latest trends in social marketing for brands, agencies, and media with a panel of experts, including Trendology author, Chris Kerns. We’ll specifically discuss:

·      A data-driven approach to determining whether RTM really works (Spoiler alert: it does!)

·      Different ways that your brand can utilize real-time marketing

·      How to align your team for RTM Success

·      Key RTM pitfalls and how to avoid them




Jeff Baker

Senior Director of Brand Experience, Arby's

Jeff Baker is the Senior Director of Brand Experience at Arby’s. Jeff oversees strategy and execution of Arby’s advertising including creative development and content across broadcast, digital, and social channels. Since joining Arby’s in January, Jeff’s focus has been on a large-scale rebranding effort, which launched to consumers in July.


Brian Ryerson

Manager, Digital Strategy, US Tennis Association

As Manager, Digital Strategy for the US Tennis Association, Brian’s responsibilities include developing the overall product strategy across all US Open Platforms as well as managing all business development opportunities and sponsorship fulfillment across the whole USTA Digital Network.  Brian’s team is focused on merging both sponsor and USTA...

Chris Kerns

Director - Analytics & Research, Spredfast

Chris Kerns, author of the newly published book Trendology, has spent more than a decade defining digital strategy and is at the forefront of finding insights from digital data. 

He leads Analytics and Research at Spredfast, a social marketing platform empowering enterprise...

Paul Dunay

Vice President, PricewaterhouseCoopers

Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations.

Paul is the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009...

Webinar Date (Eastern Standard Time): 
Thursday, December 11, 2014 - 12:00pm