Social Intelligence: Move Beyond Listening to Insights and Action
Information, reviews, complaints, and compliments are spread globally across social media with a few mouse clicks. And they are like a permanent tattoo seen over and over by customers and prospects researching your products and services. Even if your goods have improved by leaps and bounds, the “tattoo” of your past is merely faded.
This is why it’s crucial to use social media listening and measurement applications to monitor, analyze, and inform you quickly of online brand threats and opportunities. However, this data is only important if you actually do something with it.
In this webinar, we’ll talk about taking the next steps from listening to actionable insights. Join our panel of experts to discuss:
- Turning social data into insights.
- Aligning KPIs across departments and channels.
- Streamlining company-wide collaboration.
- Fine-tuning your business goals and strategies.
- Turning insights into action.
- Scaling social across your company and systems.
Andrew Bowins is a proven change agent and seasoned communications executive that has successfully bridged the traditional public relations function with new technology platforms, big data insights,...
Charlie Treadwell is the Director of Social Marketing at Symantec. He leads the global team responsible for social media branding, campaign activation, communities, social listening and insights, social selling, and social support.
Robin Fray Carey
In 2007, Robin Carey founded Social Media Today, LLC, one of the first companies to manage online B2B communities that connect large organizations with people they want to influence. A veteran of the big-book print media world that included Fortune, Newsweek and BusinessWeek, she had built her reputation on architecting powerful strategies that...